Portfolio Folder with Inserts, NAHB
The National Association of Home Builders has more than 200,000 members. The association needed a brochure to describe the myriad advertising and sponsorship opportunities offered to vendors to help reach their target buyers. Their challenge was that they had hundreds of variations on what they offered, and wanted the ability to customize the information based on who the sales rep was meeting.
Since NAHB offers a range of sponsorship opportunities, we developed a portfolio piece where they can provide inserts with information targeted to specific vendors. The brochure copy (the flip book below) concentrates on the benefits of advertising and sponsorship with NAHB. NAHB staff reported that they saw an immediate increase in sales activity with this piece.
I want to thank you for the remarkable job you have done putting together our Sponsorship & Advertising Sales Kit and Inserts. This was no easy task, nevertheless, you have helped us create an extraordinary sales and marketing tool that can be modified and enhanced for future use.”
Dennis Harrison, Staff Vice President, Business Development, NAHB
What Other People Think:
Association Trends 2005 All-Media Contest, Trade Show/Exhibit Sales Package, Gold Medal.
Communicator Awards 2004, Brochure/Business to Business, Crystal Award of Excellence.
Meade Paper Certificate of Excellence in the Graphic Arts, 2004.