Association Newsletter: IAEE DC
The DC Chapter of the International Association of Exhibits and Expositions is very active…and fun. One of the member benefits is a bi-monthly newsletter that highlights chapter activities, recognizes member accomplishments, and provides useful articles about industry trends. The one challenge they faced was inconsistency in content: some issues contain several long, content rich articles while some issues mostly contain photos of events. The chapter tasked TSC with designing a newsletter that was flexible enough to work with either extreme. In addition, the newsletter needed to convey the spirit of the membership—serious professionals who are seriously fun.