Product Catalog

Project Specs

• 48-pages
• 4-color
• 200+products
• concepting on how to organize catalog

BuilderBooks.com is the content management division of NAHB. Through BuilderBooks.com, NAHB’s 212,000 members can order resources from books on specific technical issues to videos, conference materials, and anything else that will help members professionally. Every year, BuilderBooks.com publishes a catalog highlighting the more than 200 books, videos, CDs, and other resources. The needed a designer that could provide a more sophisticated look and feel than in previous years while also adhering to their strict page counts and trim-size requirements.

We worked with the BuilderBooks.com staff to identify an image that conveyed the spirit of NAHB—a beautiful interior shot of a custom home. We designed an inside that was flexible, allowing sections to begin or end wherever necessary. This flexibility allowed us to fit 200 book images, plus order forms and other information, into a 48-page catalog.

Two Sisters Creative transformed the BuilderBooks.com catalog into a sophisticated, attractive, and functional marketing piece. The catalog resonates well with our customers. In addition to their superb design capabilities, Two Sisters Creative was very responsive to our needs and delivered an on-time product.”

Patricia Potts, Managing Director of Marketing, BuilderBooks.com

What Other People Think:

The Communicator Awards 2005 Print Media Contest, Brochure/Catalog, Crystal Award of Excellence

The George Washington University School of Political Management (GSPM) came to us to redesign their recruitment materials. Together, we helped them rethink what students need to know to make a decision to apply. We conducted focus groups with current and potential students, interviewed faculty, and researched competitive programs. The result was a the development of a new tagline: Politics from a New Perspective. We then developed an 8-page brochure that captured the energy of the students and the expertise of the faculty, using photos of actual GSPM students. We created separate brochures for each program, which are inserted in a pocket folder. A die cut window on the overview brochure allows the folder to “change” depending on which program brochure is included.

The result is a versatile piece that prospects can identify with. A bonus is a tremendous savings on mail costs (since the brochure drives prospects to the web site for complete course descriptions and degree requirements).

Feedback from the GSPM Marketing Director: “Two Sisters Creative really partnered with us from start to finish on each concept and project. They have taken the time to understand our audience and create materials that reflect our organization and speak to our audience. They have shown infinite patience and true professionalism through all the ups and downs of developing an identity and implementing creative solutions.”

• Conference Collateral/Attendee Registration Brochure

Project Specs:

• 38-pages, 4-color
• 3-panel show guide
• Self mailer

InfoComm is the audio/visual industry’s largest trade show, drawing more than 20,000 attendees and offering hundreds of educational tracks. The registration brochure has traditionally been the key marketing piece for the show because the detailed descriptions of the education sessions and the conference schedule are what make people determine whether they are going to attend. Due to the number of sessions, the brochure information hierarchy is extremely complicated. The 3-panel show guide was critical in organizing the information.

• Student recruitment brochure and pocket folder

Project Specs:

• 4-color
• 14 pages
• 9×12 pocket folder carrier (not pictured)
• slit on pocket for CD
• Template for customizable inserts

The School of Media and Public Affairs at The George Washington University found they needed to change the way they reached out to prospective students in order to attract the best and brightest in the field. The school has a stellar faculty, cutting edge curriculum, and access to the best tools in the industry. What they needed was a school catalog that reflected this. Because polling is a big part of what many students will be doing in their post-school careers, we designed the brochure to be like an opinion pull. The brochure is fun to read while also providing necessary information and a good feel for what attending the program will be like. The brochure attached here was stitched to a larger, black pocket folder. In addition, we designed a Word template for custom inserts that would go in the pocket folder, allowing staff to include specific information relative to a prospective students need. We also design a CD label for the terrific overview video the school had released earlier that year.