The George Washington University School of Political Management (GSPM) came to us to redesign their recruitment materials. Together, we helped them rethink what students need to know to make a decision to apply. We conducted focus groups with current and potential students, interviewed faculty, and researched competitive programs. The result was a the development of a new tagline: Politics from a New Perspective. We then developed an 8-page brochure that captured the energy of the students and the expertise of the faculty, using photos of actual GSPM students. We created separate brochures for each program, which are inserted in a pocket folder. A die cut window on the overview brochure allows the folder to “change” depending on which program brochure is included.

The result is a versatile piece that prospects can identify with. A bonus is a tremendous savings on mail costs (since the brochure drives prospects to the web site for complete course descriptions and degree requirements).

Feedback from the GSPM Marketing Director: “Two Sisters Creative really partnered with us from start to finish on each concept and project. They have taken the time to understand our audience and create materials that reflect our organization and speak to our audience. They have shown infinite patience and true professionalism through all the ups and downs of developing an identity and implementing creative solutions.”

• Academic book

Project Specifications

• 232 pages, plus cover
• 4-c cover, b/w interior

The National Association for Education in the Arts published a book to commemorate the career of one of the leaders in art education. Art educators who had been influenced by her works contributed chapters about her, her work, and her impact. The 232-page “Through the Prism: Looking into the spectrum of writings by Enid Zimmerman” contains 9 sections, a foreword, introduction, and bibliography, as well as hundreds of end note references, pull out quotes, block quotes, and images. Our challenge was to design a book that captured the playful spirit of Enid (who is quite a character), while still be a readable, professional academic book.

• Student recruitment brochure and pocket folder

Project Specs:

• 4-color
• 14 pages
• 9×12 pocket folder carrier (not pictured)
• slit on pocket for CD
• Template for customizable inserts

The School of Media and Public Affairs at The George Washington University found they needed to change the way they reached out to prospective students in order to attract the best and brightest in the field. The school has a stellar faculty, cutting edge curriculum, and access to the best tools in the industry. What they needed was a school catalog that reflected this. Because polling is a big part of what many students will be doing in their post-school careers, we designed the brochure to be like an opinion pull. The brochure is fun to read while also providing necessary information and a good feel for what attending the program will be like. The brochure attached here was stitched to a larger, black pocket folder. In addition, we designed a Word template for custom inserts that would go in the pocket folder, allowing staff to include specific information relative to a prospective students need. We also design a CD label for the terrific overview video the school had released earlier that year.

• Academic book

Project Specs:

• 334 pages
• 4-c cover, b/w interior

The National Association for Education in the Arts publishes several academic books each year. “Globalization, Art, and Education” is a 334-page book divided into four sections. Most of the 40 chapters included images of art, so it was imperative to design a book that could accommodate reasonably large photos without creating a book so large that it would be cost-prohibitive to print.