‘product brochures’
Education Course Catalog, NAHB
The Education and Marketing Group of the National Association of Home Builders offers dozens of courses to NAHB members each year. They bundle the course catalog into the BuilderBooks.com catalog and release it at the annual International Builder’s Show, which draws approximately 90,000 attendees. The catalog needs to be distinctive from the BuilderBooks publication, fit inside of it, and house all of the course information—a tall order for a small publication!
BuilderBooks.com, National Association of Home Builders
Project Type
Product Catalog
Project Specs
- 48-pages
- 4-color
- 200+products
- concepting on how to organize catalog
BuilderBooks.com is the content management division of NAHB. Through BuilderBooks.com, NAHB’s 212,000 members can order resources from books on specific technical issues to videos, conference materials, and anything else that will help members professionally. Every year, BuilderBooks.com publishes a catalog highlighting the more than 200 books, videos, CDs, and other resources. The needed a designer that could provide a more sophisticated look and feel than in previous years while also adhering to their strict page counts and trim-size requirements.
We worked with the BuilderBooks.com staff to identify an image that conveyed the spirit of NAHB—a beautiful interior shot of a custom home. We designed an inside that was flexible, allowing sections to begin or end wherever necessary. This flexibility allowed us to fit 200 book images, plus order forms and other information, into a 48-page catalog.
Two Sisters Creative transformed the BuilderBooks.com catalog into a sophisticated, attractive, and functional marketing piece. The catalog resonates well with our customers. In addition to their superb design capabilities, Two Sisters Creative was very responsive to our needs and delivered an on-time product.”
Patricia Potts, Managing Director of Marketing, BuilderBooks.com
What Other People Think:
The Communicator Awards 2005 Print Media Contest, Brochure/Catalog, Crystal Award of Excellence
Amphora Catering Menu
Project Type
- Business to consumer product catalog
Project Specs
- 20 pages
- 4-color
- printed on metallic paper
How do you demonstrate the beauty and quality of your catered events without showing pictures of the actual food? That was the challenge we faced with the Amphora Catering menu. The client didn’t want to use images of the food, gorgeous as they were, because they provide custom events and didn’t want people to think they were locked in to anything they saw. Our solution was to evoke the mood of an event through photography. This brochure was featured in the Art Director’s Club of Metro Washington, DC’s annual show in the menu category.
Amphora Wedding Cake Brochure
The wedding market is vibrant—and competitive. Wedding vendors need to impress brides, and do it quickly. Amphora Bakery has a long-standing reputation for making beautiful cakes, but they need a brochure that demonstrated the quality of their cakes. Using fine paper and stunning images of the cakes, we developed a brochure designed to make a bride’s mouth water.