TWO SISTERS CREATIVE

‘services brochures’

The National Association of Home Builders has more than 200,000 members. The association needed a brochure to describe the myriad advertising and sponsorship opportunities offered to vendors to help reach their target buyers. Their challenge was that they had hundreds of variations on what they offered, and wanted the ability to customize the information based on who the sales rep was meeting.

Since NAHB offers a range of sponsorship opportunities, we developed a portfolio piece where they can provide inserts with information targeted to specific vendors. The brochure copy (the flip book below) concentrates on the benefits of advertising and sponsorship with NAHB. NAHB staff reported that they saw an immediate increase in sales activity with this piece.

I want to thank you for the remarkable job you have done putting together our Sponsorship & Advertising Sales Kit and Inserts. This was no easy task, nevertheless, you have helped us create an extraordinary sales and marketing tool that can be modified and enhanced for future use.”

Dennis Harrison, Staff Vice President, Business Development, NAHB

What Other People Think:

Association Trends 2005 All-Media Contest, Trade Show/Exhibit Sales Package, Gold Medal.

Communicator Awards 2004, Brochure/Business to Business, Crystal Award of Excellence.

Meade Paper Certificate of Excellence in the Graphic Arts, 2004.

Project Type:

• Student recruitment brochure and pocket folder

Project Specs:

• 4-color
• 14 pages
• 9×12 pocket folder carrier (not pictured)
• slit on pocket for CD
• Template for customizable inserts

The School of Media and Public Affairs at The George Washington University found they needed to change the way they reached out to prospective students in order to attract the best and brightest in the field. The school has a stellar faculty, cutting edge curriculum, and access to the best tools in the industry. What they needed was a school catalog that reflected this. Because polling is a big part of what many students will be doing in their post-school careers, we designed the brochure to be like an opinion pull. The brochure is fun to read while also providing necessary information and a good feel for what attending the program will be like. The brochure attached here was stitched to a larger, black pocket folder. In addition, we designed a Word template for custom inserts that would go in the pocket folder, allowing staff to include specific information relative to a prospective students need. We also design a CD label for the terrific overview video the school had released earlier that year.

Project Type:

• Services brochure

Project Specs:

• 4-color, with vellum cover
• wiro-bound
• printed on recycled paper

For many people, going on safari in Africa is a life-long dream. As such, they spend a lot of time researching their trip to make sure they go with the right tour guide. Eco-Resorts provides custom-designed safari adventures. They wanted an compelling brochure that would give prospective clients a feel for the kind of customized treatment they’d get while planning their dream vacation. The resulting brochure outlines the general services, but also tells the story of “Sid” who is planning her dream trip. E-mail exchanges between Sid and Eco-Resorts were based on real customer e-mails and provide a perfect flavor of what it’s like. Once client said she kept the brochure by her bed and read it every night before bed.

Two Sisters won MarComm Creative Awards for writing and design of this brochure.