TWO SISTERS CREATIVE » trade show collateral http://twosisterscreative.com Helping businesses tell their own corporate story through strategic marketing, communications, and PR. Thu, 12 Aug 2010 21:13:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 InfoComm Conference Registration Brochure http://twosisterscreative.com/156 http://twosisterscreative.com/156#comments Tue, 16 Feb 2010 22:22:57 +0000 admin http://twosisterscreative.com/?p=156 Trade Show Registration BookProject Type:
  • Conference Collateral/Attendee Registration Brochure

Project Specs:

  • 38-pages, 4-color
  • 3-panel show guide
  • Self mailer

InfoComm is the audio/visual industry’s largest trade show, drawing more than 20,000 attendees and offering hundreds of educational tracks. The registration brochure has traditionally been the key marketing piece for the show because the detailed descriptions of the education sessions and the conference schedule are what make people determine whether they are going to attend. Due to the number of sessions, the brochure information hierarchy is extremely complicated. The 3-panel show guide was critical in organizing the information.

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