TWO SISTERS CREATIVE

Posts Tagged ‘association’

The DC Chapter of the International Association of Exhibits and Expositions is very active…and fun. One of the member benefits is a bi-monthly newsletter that highlights chapter activities, recognizes member accomplishments, and provides useful articles about industry trends. The one challenge they faced was inconsistency in content: some issues contain several long, content rich articles while some issues mostly contain photos of events. The chapter tasked TSC with designing a newsletter that was flexible enough to work with either extreme. In addition, the newsletter needed to convey the spirit of the membership—serious professionals who are seriously fun.

The Reston Association had a challenge: there was a ton of information that needed to get out to RA’s 20,000+ members and no consistent medium for doing so. RA tasked Two Sisters Creative to design a quarterly newsletter that would, primarily, be a way to inform members of the upcoming calendar, issues surrounding the by-laws, and provide general information about programs and activities. The newsletter needed to be 2 color, and needed to be flexible in design to handle changing information. RA also wanted it to be visually appealing since so much of the content was, well, not very exciting. The newsletter was to be distributed bundled inside the local newspaper. We were tasked with producing the first two issues, and then the newspaper would take over production.

The National Association of Home Builders has more than 200,000 members. The association needed a brochure to describe the myriad advertising and sponsorship opportunities offered to vendors to help reach their target buyers. Their challenge was that they had hundreds of variations on what they offered, and wanted the ability to customize the information based on who the sales rep was meeting.

Since NAHB offers a range of sponsorship opportunities, we developed a portfolio piece where they can provide inserts with information targeted to specific vendors. The brochure copy (the flip book below) concentrates on the benefits of advertising and sponsorship with NAHB. NAHB staff reported that they saw an immediate increase in sales activity with this piece.

I want to thank you for the remarkable job you have done putting together our Sponsorship & Advertising Sales Kit and Inserts. This was no easy task, nevertheless, you have helped us create an extraordinary sales and marketing tool that can be modified and enhanced for future use.”

Dennis Harrison, Staff Vice President, Business Development, NAHB

What Other People Think:

Association Trends 2005 All-Media Contest, Trade Show/Exhibit Sales Package, Gold Medal.

Communicator Awards 2004, Brochure/Business to Business, Crystal Award of Excellence.

Meade Paper Certificate of Excellence in the Graphic Arts, 2004.

The Education and Marketing Group of the National Association of Home Builders offers dozens of courses to NAHB members each year. They bundle the course catalog into the BuilderBooks.com catalog and release it at the annual International Builder’s Show, which draws approximately 90,000 attendees. The catalog needs to be distinctive from the BuilderBooks publication, fit inside of it, and house all of the course information—a tall order for a small publication!