TWO SISTERS CREATIVE » catalog http://twosisterscreative.com Helping businesses tell their own corporate story through strategic marketing, communications, and PR. Tue, 21 Sep 2010 17:25:19 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Education Course Catalog, NAHB http://twosisterscreative.com/176 http://twosisterscreative.com/176#comments Mon, 22 Feb 2010 21:12:01 +0000 admin http://twosisterscreative.com/?p=176 The Education and Marketing Group of the National Association of Home Builders offers dozens of courses to NAHB members each year. They bundle the course catalog into the BuilderBooks.com catalog and release it at the annual International Builder’s Show, which draws approximately 90,000 attendees. The catalog needs to be distinctive from the BuilderBooks publication, fit inside of it, and house all of the course information—a tall order for a small publication!

]]> http://twosisterscreative.com/176/feed 0 BuilderBooks.com, National Association of Home Builders http://twosisterscreative.com/174 http://twosisterscreative.com/174#comments Mon, 22 Feb 2010 20:59:20 +0000 admin http://twosisterscreative.com/?p=174 Project Type

Product Catalog

Project Specs

  • 48-pages
  • 4-color
  • 200+products
  • concepting on how to organize catalog

BuilderBooks.com is the content management division of NAHB. Through BuilderBooks.com, NAHB’s 212,000 members can order resources from books on specific technical issues to videos, conference materials, and anything else that will help members professionally. Every year, BuilderBooks.com publishes a catalog highlighting the more than 200 books, videos, CDs, and other resources. The needed a designer that could provide a more sophisticated look and feel than in previous years while also adhering to their strict page counts and trim-size requirements.

We worked with the BuilderBooks.com staff to identify an image that conveyed the spirit of NAHB—a beautiful interior shot of a custom home. We designed an inside that was flexible, allowing sections to begin or end wherever necessary. This flexibility allowed us to fit 200 book images, plus order forms and other information, into a 48-page catalog.

Two Sisters Creative transformed the BuilderBooks.com catalog into a sophisticated, attractive, and functional marketing piece. The catalog resonates well with our customers. In addition to their superb design capabilities, Two Sisters Creative was very responsive to our needs and delivered an on-time product.”

Patricia Potts, Managing Director of Marketing, BuilderBooks.com

What Other People Think:

The Communicator Awards 2005 Print Media Contest, Brochure/Catalog, Crystal Award of Excellence

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