TWO SISTERS CREATIVE

Posts Tagged ‘concepting’

The National Association of Home Builders has more than 200,000 members. The association needed a brochure to describe the myriad advertising and sponsorship opportunities offered to vendors to help reach their target buyers. Their challenge was that they had hundreds of variations on what they offered, and wanted the ability to customize the information based on who the sales rep was meeting.

Since NAHB offers a range of sponsorship opportunities, we developed a portfolio piece where they can provide inserts with information targeted to specific vendors. The brochure copy (the flip book below) concentrates on the benefits of advertising and sponsorship with NAHB. NAHB staff reported that they saw an immediate increase in sales activity with this piece.

I want to thank you for the remarkable job you have done putting together our Sponsorship & Advertising Sales Kit and Inserts. This was no easy task, nevertheless, you have helped us create an extraordinary sales and marketing tool that can be modified and enhanced for future use.”

Dennis Harrison, Staff Vice President, Business Development, NAHB

What Other People Think:

Association Trends 2005 All-Media Contest, Trade Show/Exhibit Sales Package, Gold Medal.

Communicator Awards 2004, Brochure/Business to Business, Crystal Award of Excellence.

Meade Paper Certificate of Excellence in the Graphic Arts, 2004.

Project Type

Product Catalog

Project Specs

• 48-pages
• 4-color
• 200+products
• concepting on how to organize catalog

BuilderBooks.com is the content management division of NAHB. Through BuilderBooks.com, NAHB’s 212,000 members can order resources from books on specific technical issues to videos, conference materials, and anything else that will help members professionally. Every year, BuilderBooks.com publishes a catalog highlighting the more than 200 books, videos, CDs, and other resources. The needed a designer that could provide a more sophisticated look and feel than in previous years while also adhering to their strict page counts and trim-size requirements.

We worked with the BuilderBooks.com staff to identify an image that conveyed the spirit of NAHB—a beautiful interior shot of a custom home. We designed an inside that was flexible, allowing sections to begin or end wherever necessary. This flexibility allowed us to fit 200 book images, plus order forms and other information, into a 48-page catalog.

Two Sisters Creative transformed the BuilderBooks.com catalog into a sophisticated, attractive, and functional marketing piece. The catalog resonates well with our customers. In addition to their superb design capabilities, Two Sisters Creative was very responsive to our needs and delivered an on-time product.”

Patricia Potts, Managing Director of Marketing, BuilderBooks.com

What Other People Think:

The Communicator Awards 2005 Print Media Contest, Brochure/Catalog, Crystal Award of Excellence

How do you get a Gen Y person to choose your graduate program over any other? Wait…the first question is really how do you capture their attention? Those are questions many graduate schools are facing. Competition is tight, and the school needs to capture the potential student’s fancy immediately in order to even be considered. For many universities, that means completely changing how they reach out to students.

The George Washington University School of Political Management (GSPM) came to us to redesign their recruitment materials. Together, we helped them rethink what students need to know to make a decision to apply. We conducted focus groups with current and potential students, interviewed faculty, and researched competitive programs. The result was a the development of a new tagline: Politics from a New Perspective. We then developed an 8-page brochure that captured the energy of the students and the expertise of the faculty, using photos of actual GSPM students. We created separate brochures for each program, which are inserted in a pocket folder. A die cut window on the overview brochure allows the folder to “change” depending on which program brochure is included.

The result is a versatile piece that prospects can identify with. A bonus is a tremendous savings on mail costs (since the brochure drives prospects to the web site for complete course descriptions and degree requirements).

Feedback from the GSPM Marketing Director: “Two Sisters Creative really partnered with us from start to finish on each concept and project. They have taken the time to understand our audience and create materials that reflect our organization and speak to our audience. They have shown infinite patience and true professionalism through all the ups and downs of developing an identity and implementing creative solutions.”

Project Type

• Business to consumer product catalog

Project Specs

• 20 pages
• 4-color
• printed on metallic paper

How do you demonstrate the beauty and quality of your catered events without showing pictures of the actual food? That was the challenge we faced with the Amphora Catering menu. The client didn’t want to use images of the food, gorgeous as they were, because they provide custom events and didn’t want people to think they were locked in to anything they saw. Our solution was to evoke the mood of an event through photography. This brochure was featured in the Art Director’s Club of Metro Washington, DC’s annual show in the menu category.

Project Type:

• Student recruitment brochure and pocket folder

Project Specs:

• 4-color
• 14 pages
• 9×12 pocket folder carrier (not pictured)
• slit on pocket for CD
• Template for customizable inserts

The School of Media and Public Affairs at The George Washington University found they needed to change the way they reached out to prospective students in order to attract the best and brightest in the field. The school has a stellar faculty, cutting edge curriculum, and access to the best tools in the industry. What they needed was a school catalog that reflected this. Because polling is a big part of what many students will be doing in their post-school careers, we designed the brochure to be like an opinion pull. The brochure is fun to read while also providing necessary information and a good feel for what attending the program will be like. The brochure attached here was stitched to a larger, black pocket folder. In addition, we designed a Word template for custom inserts that would go in the pocket folder, allowing staff to include specific information relative to a prospective students need. We also design a CD label for the terrific overview video the school had released earlier that year.