TWO SISTERS CREATIVE

Posts Tagged ‘newsletters’

The DC Chapter of the International Association of Exhibits and Expositions is very active…and fun. One of the member benefits is a bi-monthly newsletter that highlights chapter activities, recognizes member accomplishments, and provides useful articles about industry trends. The one challenge they faced was inconsistency in content: some issues contain several long, content rich articles while some issues mostly contain photos of events. The chapter tasked TSC with designing a newsletter that was flexible enough to work with either extreme. In addition, the newsletter needed to convey the spirit of the membership—serious professionals who are seriously fun.

The Reston Association had a challenge: there was a ton of information that needed to get out to RA’s 20,000+ members and no consistent medium for doing so. RA tasked Two Sisters Creative to design a quarterly newsletter that would, primarily, be a way to inform members of the upcoming calendar, issues surrounding the by-laws, and provide general information about programs and activities. The newsletter needed to be 2 color, and needed to be flexible in design to handle changing information. RA also wanted it to be visually appealing since so much of the content was, well, not very exciting. The newsletter was to be distributed bundled inside the local newspaper. We were tasked with producing the first two issues, and then the newspaper would take over production.