TWO SISTERS CREATIVE

Posts Tagged ‘trade show collateral’

The TA Health Education Foundation was tasked with delivering a Prescription Drug Abuse program throughout the State of Wyoming. This 4-day conference was being conducted via teleconference, with viewing sites set up in hospitals throughout the state. Participants would be able to pick and choose which sessions they wanted to attend, and as a result would not need to take time off of work for this valuable training. In addition, most of the sessions provided Continuing Education Credits, which the participants need to complete each year. TSC was tasked with helping the TA HEF organize the session materials in a way that was logical, appealed to participants working in a diverse range of practices, and conveyed the ease of participation.

This was the first time the state had delivered training in this manner, and all the stakeholders were very anxious to see how it would work. Despite an unseasonably early blizzard that knocked out the power at the host site the day before the event, everything went better than expected. The state was thrilled with the response and with the tele-conference delivery method.

The Education and Marketing Group of the National Association of Home Builders offers dozens of courses to NAHB members each year. They bundle the course catalog into the BuilderBooks.com catalog and release it at the annual International Builder’s Show, which draws approximately 90,000 attendees. The catalog needs to be distinctive from the BuilderBooks publication, fit inside of it, and house all of the course information—a tall order for a small publication!

Project Type:

• Conference Collateral/Attendee Registration Brochure

Project Specs:

• 38-pages, 4-color
• 3-panel show guide
• Self mailer

InfoComm is the audio/visual industry’s largest trade show, drawing more than 20,000 attendees and offering hundreds of educational tracks. The registration brochure has traditionally been the key marketing piece for the show because the detailed descriptions of the education sessions and the conference schedule are what make people determine whether they are going to attend. Due to the number of sessions, the brochure information hierarchy is extremely complicated. The 3-panel show guide was critical in organizing the information.